About Me.
I'm Samprati, a designer and strategist based in Potsdam, Germany.
I've always been drawn to the messy middle: where a problem isn't fully defined yet, and design is the tool that makes it clearer. Before I make anything, I ask questions. I research, I map, I find the patterns. Then I design.
My work spans brand identity, editorial design, data visualisation and strategic frameworks. I've worked with NGOs, studio, startup founders and individual clients, taking projects from early research all the way to final delivery.
My MA in Innovation Design Management pushed me further into how design creates systems change, not just visual outputs.
I care about work that has consequences. And I'm always curious about what's next.
This is what I work on:
Brand & Strategic Design
Building brand systems from positioning to visuals. Research led, strategy driven, and designed to scale consistently across touchpoints.
Data Visualisation & Graphics
Making complex information legible. Infographics, frameworks and visual systems that surface patterns and help people make decisions.
Editorial & Typeface Design
Layouts grounded in grids and hierarchy. Turning research and long-form content into something readable, structured and balanced.
Photography & Visual Direction
Capturing culture, people and everyday moments. Light, composition and atmosphere tied to thoughtful visual thinking.
This is what I work on:
Brand & Strategic Design
Building brand systems from positioning to visuals. Research led, strategy driven, and designed to scale consistently across touchpoints.
Data Visualisation & Graphics
Making complex information legible. Infographics, frameworks and visual systems that surface patterns and help people make decisions.
Editorial & Typeface Design
Layouts grounded in grids and hierarchy. Turning research and long-form content into something readable, structured and balanced.
Photography & Visual Direction
Capturing culture, people and everyday moments. Light, composition and atmosphere tied to thoughtful visual thinking.
Tools I use
Illustrator
Vector design, logos, brand systems
Illustrator
Vector design, logos, brand systems
InDesign
Editorial design, publication layout
InDesign
Editorial design, publication layout
Photoshop
Image editing, mockups
Photoshop
Image editing, mockups
Miro
Research mapping, strategy workshops
Miro
Research mapping, strategy workshops
Figma
Documentation, presentation, collaborative work
Figma
Documentation, presentation, collaborative work
Affinity
Graphic, editing and layout design
Affinity
Graphic, editing and layout design
DaVinci Resolve
Video editing,
DaVinci Resolve
Video editing,
After Effects
Motion fundamentals, simple animations
After Effects
Motion fundamentals, simple animations
Experience
Brand & Visual Designer
Freelance - Germany
February 2026 -present
Consulting on brand identity, editorial design and strategy. Building visual systems from concept to final delivery, handling client communication, research, strategy and production-ready files across print and digital.
Brand & Visual Designer
Freelance - Germany
February 2026 -present
Consulting on brand identity, editorial design and strategy. Building visual systems from concept to final delivery, handling client communication, research, strategy and production-ready files across print and digital.
Visual Communication Designer
Freelance - Pune, India
July 2023 - January 2024
Led visual identity and editorial projects from start to finish. Worked directly with clients, handled feedback, and delivered print-ready files that held up in production.
Visual Communication Designer
Freelance - Pune, India
July 2023 - January 2024
Led visual identity and editorial projects from start to finish. Worked directly with clients, handled feedback, and delivered print-ready files that held up in production.
Visual Communication Designer
INTACH - Pune, India
January 2023 - June 2023
Created Millet Sattvam, a publication on food and culture. Research, content strategy and synthesis came before every design decision, followed by writing, photography, illustration, layout and print production.
Visual Communication Designer
INTACH - Pune, India
January 2023 - June 2023
Created Millet Sattvam, a publication on food and culture. Research, content strategy and synthesis came before every design decision, followed by writing, photography, illustration, layout and print production.
Graphic Design Intern
Digi Daftar - Pune, India
June 2022 - August 2022
Supported brand identity work across digital and print. Pitched to clients, designed social media assets, created illustrations, and collaborated with marketing and web teams to keep visuals consistent.
Graphic Design Intern
Digi Daftar - Pune, India
June 2022 - August 2022
Supported brand identity work across digital and print. Pitched to clients, designed social media assets, created illustrations, and collaborated with marketing and web teams to keep visuals consistent.
A few more details...
I want to grow into someone who sits at the intersection of research, strategy and design, contributing to work that creates real change.
A team that trusts people with responsibility early. I want to work with people who challenge ideas, support each other, and care about getting better, not just getting by.
I'm drawn to work where design has real consequences: sustainability, social impact, healthcare, etc. I want my skills to contribute to challenges that matter beyond the screen.
Environments where feedback is part of the process, not an afterthought. Teams that value craft, question decisions, and push for clarity over trend.
I take it seriously. Critique helps me see what I missed and makes the work stronger. I'd rather get honest feedback early than polite silence that leads nowhere.
I start by asking questions, a lot of them. I map out what we know, what we don't, and where the gaps are. A messy brief becomes clear when you break it down.
I explore within structure. I set time to test ideas, but I know when to commit and move forward. Good work comes from discipline, not endless iteration.
I want to grow into someone who sits at the intersection of research, strategy and design, contributing to work that creates real change.
A team that trusts people with responsibility early. I want to work with people who challenge ideas, support each other, and care about getting better, not just getting by.
I'm drawn to work where design has real consequences: sustainability, social impact, healthcare, etc. I want my skills to contribute to challenges that matter beyond the screen.
Environments where feedback is part of the process, not an afterthought. Teams that value craft, question decisions, and push for clarity over trend.
I take it seriously. Critique helps me see what I missed and makes the work stronger. I'd rather get honest feedback early than polite silence that leads nowhere.
I start by asking questions, a lot of them. I map out what we know, what we don't, and where the gaps are. A messy brief becomes clear when you break it down.
I explore within structure. I set time to test ideas, but I know when to commit and move forward. Good work comes from discipline, not endless iteration.
I want to grow into someone who sits at the intersection of research, strategy and design, contributing to work that creates real change.
A team that trusts people with responsibility early. I want to work with people who challenge ideas, support each other, and care about getting better, not just getting by.
I'm drawn to work where design has real consequences: sustainability, social impact, healthcare, etc. I want my skills to contribute to challenges that matter beyond the screen.
Environments where feedback is part of the process, not an afterthought. Teams that value craft, question decisions, and push for clarity over trend.
I take it seriously. Critique helps me see what I missed and makes the work stronger. I'd rather get honest feedback early than polite silence that leads nowhere.
I start by asking questions, a lot of them. I map out what we know, what we don't, and where the gaps are. A messy brief becomes clear when you break it down.
I explore within structure. I set time to test ideas, but I know when to commit and move forward. Good work comes from discipline, not endless iteration.
Something I live by
01
Understand first. Design second.
02
Build systems, not just visuals.
03
Culture shapes design.
04
Questions are part of the process.
05
The details are the design.
How I work
01
Listen
Understand the context, the people, the constraints. Ask questions first.
02
Structure
Map out what needs to exist and why, before opening a file.
03
Design
The visual language grows from the structure. Identity shaped by the system.
04
Refine
Feedback is built in, not tagged on. Iterate until it holds together.
05
Deliver
Consistent, documented, built to work beyond the file.