Design for Circularity Framework

Design Strategy

Role

Design Strategist

Client

Personal Exploration

Service

Circular Economy Research, Framework Design, Visual Systems, Strategic Design

Most products are designed linearly. Brief to manufacture to landfill. This framework changes that. A practical, 3 layer decision tool that helps product and design teams embed circular thinking at every stage of a product's life, from the first brief to end of use and back again.

© Design for Circularity Framework

Most products are designed linearly. Brief to manufacture to landfill. This framework changes that. A practical, 3 layer decision tool that helps product and design teams embed circular thinking at every stage of a product's life, from the first brief to end of use and back again.

© Design for Circularity Framework

Challenge

Design teams want to think circularly. But most tools available are either too academic or too high-level to use in a real project meeting. The gap isn't knowledge. It's a lack of practical, stage-by-stage guidance that fits into an existing design process without disrupting it.

Solution

A 3 layer Design for Circularity Framework: a Loop Map that visualises the full product design decision phase as a circle, 6 Decision Principle Cards tied to each stage, and a Circular Ambition Dial for team alignment at the brief stage. Anchored by the Philips SlimStyle LED lamp as a real-world example.

Innovation Audit Framework

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